In his blog today, JB is giving away a comedy CD. He mentions in the post that of late he’s been studying the promotion of entertainers like comedians. That surprises me a bit, since it seems obvious to me that he has been doing that in the past. By running a site called JamesBrausch.com he has been branding himself in a way distinct from the software tools he has authored. He’s got the pic with the spiky hair and the Hawaiian shirt, he signs off each and every post with his own name(whether or not he actually wrote it), he has shared considerable personal detail of his own story, etc.
Given the overall arc of the site’s rise to prominence in recent months, one wonders whether entertainers ought not be studying HIS techniques.